About Us
Our Story
Our firm wasn’t born in a corporate boardroom; it was born out of a need for honesty in the Hispanic community.
Our founder, Juan Mora, spent years watching the “big guys” take advantage of hardworking people—charging exorbitant fees and offering very little in return. Juan began by helping his own family, organizing the books for his in-laws and realizing that most firms were simply “processing” people rather than “preparing” them.
With a deep background in Tax filing and over 8 years in the insurance industry (Allstate/State Farm), Juan saw the “back-end” of how financial decisions are made. He realized he could combine that high-level professional expertise with a personal, community-focused touch. Today, Impuestos United is the result of that vision: a firm where professional standards meet personal relationships.
Our Story
Our firm wasn’t born in a corporate boardroom; it was born out of a need for honesty in the Hispanic community.
Our founder, Juan Mora, spent years watching the “big guys” take advantage of hardworking people—charging exorbitant fees and offering very little in return. Juan began by helping his own family, organizing the books for his in-laws and realizing that most firms were simply “processing” people rather than “preparing” them.
With a deep background in Tax filing and over 8 years in the insurance industry (Allstate/State Farm), Juan saw the “back-end” of how financial decisions are made. He realized he could combine that high-level professional expertise with a personal, community-focused touch. Today, Impuestos United is the result of that vision: a firm where professional standards meet personal relationships.
Our Mission
Our “Big Picture” goal is to help our clients build generational wealth. We aren’t just here for tax season; we are here for your life’s biggest milestones.
Whether you are a construction contractor looking to buy a new fleet of trucks, a restaurant owner navigating complex sales tax, or an individual dreaming of qualifying for a home mortgage, we provide the tax planning and financial structure to make those dreams a reality. We help you move from surviving tax season to thriving in your business.
Our Mission
Our “Big Picture” goal is to help our clients build generational wealth. We aren’t just here for tax season; we are here for your life’s biggest milestones.
Whether you are a construction contractor looking to buy a new fleet of trucks, a restaurant owner navigating complex sales tax, or an individual dreaming of qualifying for a home mortgage, we provide the tax planning and financial structure to make those dreams a reality. We help you move from surviving tax season to thriving in your business.
Our Core Pillars
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Transparency First
Transparency First: No "hidden service fees" for phone payments or unexpected administrative charges. You will always know exactly what you are paying for.
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Education as Empowerment
We don’t just hand you a finished return; we sit down with you to explain how your deductions work and how you can improve your financial position for next year.
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Bilingual Excellence
Bilingual Excellence: We speak your language—literally and professionally. Whether you are more comfortable in Spanish or English, we ensure no detail is lost in translation.
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Tech-Forward Security
We utilize a secure, encrypted Client Portal so you can manage your business and personal taxes from your smartphone, keeping your sensitive data safe and organized.
Our Core Pillars
-
Transparency First
Transparency First: No "hidden service fees" for phone payments or unexpected administrative charges. You will always know exactly what you are paying for.
-
Education as Empowerment
We don’t just hand you a finished return; we sit down with you to explain how your deductions work and how you can improve your financial position for next year.
-
Bilingual Excellence
Bilingual Excellence: We speak your language—literally and professionally. Whether you are more comfortable in Spanish or English, we ensure no detail is lost in translation.
-
Tech-Forward Security
We utilize a secure, encrypted Client Portal so you can manage your business and personal taxes from your smartphone, keeping your sensitive data safe and organized.
Our Team
Juan Mora
Founder & Lead Strategist
Focus: Personal & Business Tax (S-Corp, Partnership, LLC), Business Consulting, and Tax Strategy.
Juan specializes in high-level tax planning, ensuring your business structure is optimized for growth and your personal assets are shielded.
Paulina Sierra
Business Operations Specialist
Focus: Accounting, Bookkeeping, Payroll, Sales Tax, and Business Registrations.
Paulina is the engine that keeps our business clients running smoothly. From navigating the complexities of state sales tax payments to handling the technical details of a new business registration, she ensures your “back office” is professional, compliant, and audit-ready.
Gabriel Esquivel
Payroll & Tax Advocate
Focus: Payroll Management and Tax Preparation.
Gabriel specializes in the critical intersection of workforce management and taxation. He ensures your team is paid accurately and on time while preparing precise tax returns that account for every available credit and deduction.
Our Team
Juan Mora
Founder & Lead Specialist
Focus: Personal & Business Tax (S-Corp, Partnership, LLC), Business Consulting, and Tax Strategy.
Juan specializes in high-level tax planning and business strategy. He looks at your finances through a strategic lens, ensuring your business structure is optimized for growth and your personal assets are shielded from unnecessary liability.
Paulina Sierra
Business Operations Specialist
Focus: Accounting, Bookkeeping, Payroll, Sales Tax, and Business Registrations.
Paulina is the engine that keeps our business clients running smoothly. From navigating the complexities of state sales tax payments to handling the technical details of a new business registration, she ensures your “back office” is professional, compliant, and audit-ready.
Gabriel Esquivel
Payroll & Tax Advocate
Focus: Payroll Management and Tax Preparation.
Gabriel specializes in the critical intersection of workforce management and taxation. He ensures your team is paid accurately and on time while preparing precise tax returns that account for every available credit and deduction.
